Unconventional B2B Marketing

Stop
marketing
like everyone
else.

Free Claude-powered tools that challenge how you write, target, and position. Built for B2B marketers who are tired of the playbook.

Explore the tools ↓ Roast my cold email β†’
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Free Tools
πŸ”₯
Cold Email Roaster

Paste your cold email. Claude destroys every clichΓ© and rewrites it into something people actually respond to.

Email Copywriting Outbound
🎯
ICP Interrogator

Describe your ideal customer. Claude finds the dangerous assumptions in your targeting before they cost you deals.

Targeting Strategy ICP
🚨
B2B Bullshit Detector

Paste any marketing copy. Claude scores the BS level, flags every hollow phrase, and rewrites it in plain language.

Copy Messaging Positioning
The Mindset
Most B2B marketing is dressed-up conformity. Same ICP. Same funnel. Same copy. The tools here are built to break that.

Convention is a ceiling

Best practices exist because they worked β€” for someone else, in a different market, at a different time. They're a starting point, not a strategy.

Claude as thinking partner

These tools don't just generate text. They challenge your assumptions, expose your blind spots, and push back on the lazy thinking most marketing runs on.

Specific beats generic

The most unconventional thing you can do in B2B marketing? Say something specific. Claude helps you find the specific thing hiding inside your vague copy.

Built for doers

No courses. No frameworks to buy. Just tools you can use right now, on the actual copy and strategy you're working on today.

Get the unconventional B2B playbook

When we build new tools and publish new thinking on using Claude for B2B marketing, you'll be first to know. No fluff, no roundups.